Over 6.2 Million Canadians Watched Bolt Take Gold

A massive audience of 6.2 million Canadians watched the world's fastest runner win gold in the men's 100m final Sunday, powering Day 9 (Aug. 5) to be the most-watched day yet for Canada's Olympic Broadcast Media Consortium at London 2012. With an average of nearly 5 million viewers watching from 4:52 - 5:03 p.m. ET on CTV alone, Usain Bolt's winning race is in line with the record-setting Top 10 (non-hockey) events from Vancouver 2010. Day 9 (Sunday, Aug. 5) becomes the most-watched yet at London 2012 with 2.5 million viewers watching on average over 22 hours of coverage.

Canada's Olympic Broadcast Media Consortium confirms that audiences for London 2012 continue to out-run Beijing 2008, with viewing increasing by an impressive 87%* during Days 7-9. An average of 2.3 million viewers tuned in throughout the Consortium's 22 hours of daily coverage from Aug. 3-5, including an average audience of 2.9 million viewers in prime time. Additionally, a whopping 3.6 million viewers tuned into OLYMPIC DAYTIME during Days 7-9, with 4.3 million viewers tuning in to Sunday's daytime broadcast alone. On CTV, the tape-delayed prime time coverage averaged 2 million viewers, up 43% over CBC's prime time live/tape-delayed coverage of Beijing 2008 (1.4 million) for the same time period.

From the start of the 2012 Games to date, an incredible 30.5 million Canadians - or 90.7% of the population - has watched some coverage on Consortium channels. Additionally, London 2012 continues to be a wide-reaching event with 92% of all women, 91% of all men and 87% of all children experiencing some part of the 2012 Games on television.

In addition to the men's athletics 100m final, the top events of London 2012 on the Consortium networks all took place over the weekend. On Canada's golden Saturday, an average of 2.1 million viewers tuned in as Rosie MacLennan won Canada's first gold medal of the 2012 Games during the women's trampoline final. The men's 1500m freestyle swimming final averaged 2.8 million viewers as Canada's Ryan Cochranewon a silver medal, while the women's team pursuit cycling averaged 2.2 million as Canada won bronze. Additionally, Michael Phelps' last Olympic race, the men's 4x100m medley relay, garnered an average audience of more than 2.9 million on Saturday.

Meanwhile, despite only two days of coverage, athletics (16.3 million) is now a close second to swimming (18.6 million) in terms of most-watched sports by unique viewers.