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Friday, August 3, 2012

Professional Athletes Race To Invest in Hyperice


Professional athletes Blake Griffin (Los Angeles Clippers, NBA), Troy Polamalu (Pittsburgh Steelers, NFL), Rudy Gay (Memphis Grizzlies, NBA) and U.S. Olympian Hope Solo (U.S. Women's Soccer), have become equity partners in Hyperice, a new state-of-the-art, patented high performance line of ice compression recovery gear. These sports stars join elite athletic trainer Robbie Davis , who has been a partner in the company from the outset. 

Each Hyperice device is composed of an ice cell and a compression wrap that work together as a system to maximize temperature control and compression. The ice cell features a patented air release valve that removes air from the cell throughout the icing process to deliver optimal compression to the affected area.

"Hyperice is just now being made available to the public, and we are in a really unique position to already have the support of some of the world's best athletes," said Anthony Katz, founder of Hyperice. "The fact that they all stepped up and wanted to be a part of this company is a testament to the quality and potential of the brand."

"Hyperice will be a key part of my daily recovery process throughout the NBA season," said Griffin. "I am proud to be part of the Hyperice team and know that I am partnering with a company that has produced and will continue to produce a superior product."

 Each athlete was introduced to Hyperice at various stages of an extensive testing period, during which time the Hyperice team, led by Katz, worked closely with engineers, professional trainers and athletes to test and modify the product. After using Hyperice and seeing improvements in how their bodies responded, Griffin, Solo, Polamalu and Gay each recognized the company's potential and expressed interest in becoming involved as business partners.  Additionally, they will all play an integral role in the brand's marketing and promotional content.

Hyperice currently offers five cold compression wraps, including the shoulderextended shoulderback and knee, as well as a utility that can be used to help prevent or treat ankle sprains, shin splints, tendonitis, bruises and more.  At the 2012 Summer Olympics in London, more than 50 athletes representing U.S. Men's Basketball, Women's Soccer and Men's and Women's Indoor and Beach Volleyball have been given advance access to Hyperice to help them recover between games and matches.

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